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  • Writer's pictureGRender Studio


When working with a 3D rendering company, clients should have the freedom to choose from a variety of visualization techniques that best suit their projects. In some cases, still image and animation is the most ideal representation for a project, or perhaps cinemagraphs or cinematography are better ways to convey the imagery that the project is concerned with. Other times, virtual reality may be the best visualization method that can accurately provide the experience to users that the client is striving to present. Each visualization specialty that a 3D rendering company has mastered increases the potential for success for the clients’ projects, because when a company has this extensive expertise, clients can work with a single consulting company for the entirety of the project, as they can produce all marketing materials from imagery, videos, billboards, to website and mobile app design. When visualization companies are able to adapt with the changing markets and advancing technologies, there is no doubt that they will be the ones who can provide the best outcomes for their clients. GRender Studio is a unique architectural visualization company that encompasses this range of specialized skills within a single organization.

So, what does it take to be considered a multifaceted visualization business? Discover more about the top services that you should consider when selecting a 3D rendering company for your next project:

1. 3D Rendered Still Images

The rendered still image is an incredibly powerful visualization tool on its own in the architecture and real estate industries. Perhaps the first visualization device one would think of when considering the options to reveal the concept of a project and how it would appear in reality, 3D rendered images provide great insight as to how the proposed development will integrate with the existing surroundings on the site where it is to be located, as the ability to visualize an imagined concept within its actual site conditions is extremely valuable. 3D rendered images can illustrate the conditions that will be impactful to the project once it is constructed and functional. For example, such renderings can reveal the demographics of people who will likely engage with the site (see our earlier post to learn more about how we select our entourages for graphic representation). Lighting and its tendency to react with the materiality of the project can also be showcased in 3D renderings, as well as elements like types of foliage that will be incorporated into the eventual landscaping of a project. These may seem like smaller aspects to consider when a project is still unbuilt, but visualization specialists know that attention to these features will add astonishing detail to your project renderings, and will make your graphic material much more convincing, and ultimately successful. For some strong examples of 3D rendered still images, which are wonderful marketing materials used for billboards, brochures, and website, browse GRender Studio’s gallery of project renderings.

2. Architectural Animation

How can the stunning 3D rendered images that you now have for your project be supplemented by even more visualization tools? With expertly-executed architectural animations. The use of animation as visual representation for an architectural project has wonderful utility, as it takes the viewer another step further into the world where the project is present. It seemingly does the work for the eyes of the viewer, as with animation and video the camera directs the viewer’s gaze through the various spaces of the project with multiple angles and techniques, so that every detail of the environment can be absorbed, just as if the viewer were in the physical space. With still images, it is never entirely possible for the viewer to comprehend the relationship between each of the represented spaces, or grasp the overall scale of the project. Animation, on the other hand, allows the viewer to move continuously from one space to another, essentially filling in the gaps of still image representation. When considering 3D rendering companies for your projects, it is important to take into account whether they specialize in both still image renderings as well as animation, because as a client, you want to ensure that the visualization company you hire is multifaceted enough to offer you a range of visual tools to improve the quality of your proposal.

3. Cinematography

The talented team at GRender Studio merges cinematic video production techniques with architectural animation to illustrate a seamless, perfected interaction with the built environment at hand, and to create an overall aesthetically pleasing experience for the viewer. In addition to producing these 3D architectural animations, which will essentially walk viewers through the designed project, we also generate short films combining architectural animation with real video footage. Our experienced team consists of multidisciplinary experts who participate in different stages of work, from pre-production to post production, and ultimately work together to produce a resultant film that highlights the very best of the project in question.

4. Photography

When architectural projects are in their pre-construction phases, it is the most crucial time to have strong marketing materials for said project in one’s roster, to help convince observers of the development being a worthwhile endeavor. At this stage, architectural visualizations like 3D renderings and animations are the suitable marketing materials for the project. However, this changes as the project in question moves past the development phase into post-construction. For most architecture firms, the majority of the design work exists in the form of a handful of technical drawings, so one of the only opportunities to showcase their completed work to the public is through the photography of the completed project on their websites. These images are used repeatedly across the firms’ social media platforms for continued exposure and recognition within the design world. This can also be the case for developers; therefore, the graphic material that is available to the developers needs to be strong enough to be opportunistic for the sale or rental of the properties being represented.

At GRender Studio, our photography experts have the vision for what photography can do to strengthen how your project communicates its story to an audience. Our team will capture the intricacies of the design and the unique characteristics of the space, so that your project stands out as a one-of-a-kind entity.

5. Architectural Virtual Reality (VR)

If the rendering company you are considering for your project does not offer architectural VR services, it might be best to reevaluate your choice of visualization specialists. As technology improves, architects and developers demand for 3D rendering companies to visually represent their clients’ projects, and virtual reality is one of the latest technologies that is changing the face of architectural visualization. With this tool, viewers are able to step into the virtual space of the built environment in question and experience it as if they were truly there - and the best part about VR technology is that you can do this from the comfort of your home! The prevalence of architectural VR is also especially beneficial in times where physical exploration is simply not possible; we have learned this first hand with the restrictions imposed by the global pandemic.

Take a look at our previous blog post to learn more about the architectural VR services offered by GRender Studio, and how this visualization strategy is ideal for the industries of architecture and real estate development.

6. Branding and Beyond

3D rendering companies that have expertise in the production of branding and marketing materials, in addition to their architectural visualization specialties, can be trusted for their exceptional reputation in graphic imagery that enables them to extend their services beyond mere rendering.

Although the quality of rendered still images and animations is a significant consideration, the manner in which such architectural visualizations are used has equal, if not greater, value. The power of the application of visualizations is often neglected, whether that is because they are not reaching the correct viewers, the message is unclear, or the imagery simply lacks the detail or substance that grasps the attention of the targeted audiences.

Consider the advantages of 3D rendering companies that have the capacity to not only render images, create animations, and offer virtual reality visualization, but could also create thoughtful, cohesive, unique and visually appealing websites, apps, brochures and billboards: as a client, wouldn’t you rather trust a multifaceted, all-encompassing visualization company to produce the visual materials for your project, and deliver the highest caliber results to ensure your project’s success?

Thankfully, GRender Studio is one of the few 3D rendering companies that offers this broad range of visualization services. If you have any doubts about who to hire for your project’s visualization, take the time to contemplate the benefits of choosing a company with multiple specialties, so that the opportunities for your project’s success are boundless. GRender Studio is very proud to have a team that enables the company to boast a number of specialties within the visualization realm. For more information about the services we offer, please visit our Services page and feel free to contact us with any questions you may have.

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